Lululemon just kicked a hornets nest in the form of the Bey Hive and they might not live to tell about it.
On Thursday (March 31) Beyonce surprised everyone not by dropping a new album — seriously, that has to be coming out soon, right? — but by releasing a video showcasing her new line of athleisure clothing, “Ivy Park.” As with anything the Queen B does, the video is fierce and gives a solid dose of fits-piration to anyone who watches — except Lululemon, apparently.
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The famously expensive athletic clothing brand took to Twitter to throw some shade about Beyonce supposedly stealing their look: “@GoodGuySly They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy In Love with our brand, she made her own.”
After immediate backlash from the Bey Hive, Lululemon tried to backtrack.
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Whoever is in charge of Lululemon’s Twitter account then attempted to apologize to each person individually with this same message:
But then he or she must’ve gotten tired and decided to just deleted the original tweet that caused the uproar.
Twitter’s Goodguysly had the last laugh, though.
Final word? Well, Lululemon is probably not going out of business, but still — do not mess with the Bey Hive.
Beyonce’s Ivy Park line comes out on April 14.